Data Analysis & Growth Metrics Visualization for Research Impact

Our start-up was founded to meet the growing demand for flexibility in healthcare staffing.  This project will focus on setting up recurring weekly and monthly analytics processes to track Locvm’s growth, user engagement, and content performance. The goal is to use all available data sources—including raw research data, Google Analytics, email campaign stats, and social media metrics—to generate actionable insights and build automated dashboards that visualize Locvm's growth over time. We would like to collaborate with students to analyze our raw datasets. This will involve several different steps for the students, including: Gaining an understanding of Locvm’s mission, content strategy, and audience Cleaning and validating internal research datasets Performing statistical analysis on research data to identify trends and insights Integrating and analyzing metrics from Google Analytics, email platforms, and social media Creating automated reports and dashboards to track key performance indicators (KPIs), including traffic, user retention, and publication reach Setting up a framework for weekly and monthly reporting to support growth and engagement strategies