California State University - Bakersfield
California State University - Bakersfield
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Strategic Marketing Solutions

Closed
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Niusha Safarpour
Assistant Professor
(2)
6
Timeline
  • July 22, 2025
    Experience start
  • September 22, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Marketing strategy
Skills
strategic marketing market trend market analysis marketing brand positioning customer segmentation marketing strategies digital marketing innovation
Learner goals and capabilities

This experience is designed for a master's level marketing course focused on developing strategic marketing skills. Learners in this program are equipped with the ability to analyze market trends, develop comprehensive marketing strategies, and implement innovative marketing solutions. By applying their classroom knowledge, learners can assist companies in refining their marketing approaches, optimizing campaigns, and enhancing brand positioning. This collaboration offers companies fresh insights and actionable strategies to address specific marketing challenges.

Learners

Learners
Graduate
Intermediate levels
45 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Comprehensive market analysis reports
  • Strategic marketing plans
  • Brand positioning strategies
  • Digital marketing campaign proposals
  • Customer segmentation and targeting strategies
Project timeline
  • July 22, 2025
    Experience start
  • September 22, 2025
    Experience end

Project examples

  • Develop a strategic marketing plan for a new product launch
  • Conduct a market analysis to identify growth opportunities in a specific industry
  • Create a digital marketing campaign to increase brand awareness
  • Analyze customer data to develop a targeted marketing strategy
  • Design a brand repositioning strategy to reach a new audience
  • Evaluate and optimize an existing marketing campaign for better ROI
  • Develop a content marketing strategy to engage a specific demographic
  • Propose strategies to enhance customer loyalty and retention